Last week I had the opportunity to participate in a panel discussion at an Invest Ottawa lunch with CMA’s Pat Rich, Quinte Pediatrics Dr. Dempsey, and B-sharp’s Michael Martineau. Pat Rich, irreverent as always, spouted off the top five reasons why your doctor is probably not using social media. I loved the list for its [...]
Hello Dear SMiCH, My new (fiscal) year’s resolution is to not neglect you so! I miss you dearly.  #hcsmca, I miss you too. Back-and-reenergized!
Today’s post is from Dave Bourne, corporate communications manager at the Scarborough Hospital, and curator of SMiCH’s stats & graphs section. __________ Measuring Reputation One of the more frequently discussed topics among healthcare communicators revolves around Return on Engagement (ROE). Whether its using social media platforms or more traditional tactics to engage with key stakeholders, [...]
Before I start off, let me remind everyone that I’m no lawyer and no legal expert. Caveats aside, I learnt something interesting that I thought I’d share. When Canadian physicians provide medical advice on-line, that advice is still covered under the Canadian Medical Protective Association (CMPA), much like it would be if the advice were given from [...]
A few weeks ago I participated in a great #hcsmca chat about mobile apps. Like everyone else and their dog, I’ve sat daydreaming about mobile apps and all the cool things we could do with them, “if only”. (You know…if only we had the time, if only we had the budget, if only we had [...]
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