About

Welcome to SMiCH — sharing info on Social Media in Canadian Health Care.

Okay, so the name isn’t very catchy.

I started this blog in the hopes of creating a vehicle for hospitals in Canada to share resources on social media and exchange ideas and best practices.  In my own research, I had discovered that there were many great resources available on the use of social media for U.S. hospitals, but not a lot for Canadians.  Our Americans counterparts share resources through such blogs as Found in Cache and the Mayo Clinic Center for Social Media.

Now, I’m certainly not saying that SMiCH will ever rival these great sites.  But I am hoping that it can be useful to other health care providers in Canada who are trying to find their voice in social media, like we are.  I’m hoping that others will volunteer to share their resources on this blog.

About me.   My name is Ann Fuller and I’m the director of communications for a Canadian hospital.  Before joining the the hospital in 2009, I spent 15 years in high-tech communications. In my last role, I was the Director of Corporate Communications for Nortel, leading the global program which spanned many communications areas, including social media.  I was excited about the use of social media then, and am doubly excited about it in the context of Canadian health care.  While the complexities of social media in a hospital environment are greater then in the private sector — with different privacy, security, liability and ethical considerations — the opportunities, also, are far greater.

About Dave:

Dave Bourne is the Manager of Corporate Communications at The Scarborough Hospital in Toronto, where he oversees all aspects of the organization’s internal and external communications activities. Since moving to healthcare from the publishing industry in 2004, he has won several industry awards for strategic communications planning and publication design from the International Association of Business Communicators and Health Care Public Relations Association of Canada. Dave is actively involved in developing The Scarborough Hospital’s social media presence, and is always happy to engage on the topic via Twitter, Facebook, LinkedIn or even old-fashioned email.

Time for the disclaimer — the views expressed in this blog are our own, not our employers’.

One Comment to “About”


  1. Michelle Preston 14 January 2013 at 6:36 pm #

    Hello. I am a graduate student who works in healthcare and I’m embarking on a study about the use of blogs in healthcare organizations. My preliminary research tells me, as you’ve stated, that the USA is ahead of Canada in terms of managing/hosting sophisticated blogging platforms. As for Canadian hospitals, is the list on SMiCH home page up-to-date or can you point me the right direction of HC org’s in Canada who host blogs? Thank you!


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